MR Reporting Software: Advance way to Manage your Field Force

Marg® SFAXpert is a online MR Reporting software to easily handle field activity of the organization,
Manage call reports of Field staff, Daily working analysis, stock & sales management, E detailing,
User's Live tracking through to GPS

Features at a glance

Sales Analysis on Google Map

Track Your Sales through Google Satellite Map; Filter data- Date, Route, Company & Salesman wise. Find new Customer & Grow your business.

Auto-Cloud Backup

Upload data online and directly store it in Google Drive/One Drive, Access the data from anywhere and restore the backup as per the requirement.

Data Security

Copy Protection with directory | Hard Disk | Server Protection with Data Restore Password
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Daily Call Reports (DCR)

Get reports on daily activities and manage and track every activity of your field force.

Doctor Management

Helps you to keep a track on doctor activities and categorize them according to their specialty.

Chemist Orders

Enables Chemist to keep a track on pending orders, deliveries, billing status, transaction details and more in an easy way.

Expense Control

Manage expense bills easily and keep record of all expenses in a hassle free manner.

Samples/Gifts control

Keep a Easy track of samples and gift & distribute them at prompt.

Secondary Sales Management

Combine Stock and Sale Reports of Primary and Secondary Sales

E-Way Bill

Easily generate E-way Bill after registering on GST Portal and upload each and every process related to E-Way Bills on Portal itself.


Electronically upload B2B invoices authenticated by Invoice Registration Portal (IRP), Export invoices and Credit/Debit Notes for use on the common GST portal.

Order Calling

Eliminate the need to type customer's contact number to place calls and receive orders by scanning the QR Code.

Click to visit SFAXpert Website

Salesforce automation is a software, designed and developed by Marg ERP Ltd. to help companies to get live tracking of their field force for different industries like FMCG, Pharma, and publication etc. Created using latest and state-of- the-art technology, the software works as a complete reporting tool that provides crucial live information on the activities & location of all the field force. You can get a real-time update of your field force while planning their tour program, generating daily call reports and all the sales activities. The software is well-designed, user-friendly and provides industry-specific formats. It also eliminates the tedious task of repetitive form filling and manual data processing.

Key Benefits
User Friendly Interface.
Effective and timely management of client relations.
Considerable saving of time and effort in data processing.
E detailing for Visual clarity & easy understanding of product detail.
Postage facility replaced with smart reports on one single page
Enhanced target Marketing.
Easy Analysis of field force.
...Read more

Know more Marg@ SFAxpert

Our tour program is user friendly and helpful to plan tour territory wise for all the sales force team. The tour plan is made as per hierarchy and is a real time comprehensive system. The tour program provides opportunity to build direct relationship among Head Offices and regional headquarters. The tour program feature allows you to make online monthly plan of all the field force and can be viewed hierarchically anywhere anytime. The Complete schedule of the tour can be maintained and accessed when needed from any location.Enhances Visual clarity and gives easy understanding of product detail.


  • 24*7 Access from any location
  • Easy management of the Sales Force.
  • Schedule the Monthly/daily tour plan
  • Tour plan hierarchy view

E-detailing is the new concept of explaining the detailed product knowledge. It helps field force can easily remember list of all the product. Through E-detailing you can keep a track of all the product detailing done by your field force and prioritize as per business need.
E-Detailing is a comprehensive solution for effective distribution of product information and offers integrated information which can analyze and improve the performance. The pharmaceutical, FMCG etc are a lot dependent on E-Detailing to deliver the message of their brands and products along with related information to the clients and customers in different trade. E-Detailing helps organization or companies in getting information about field force location at any time with just a 'Tap on the Tab'.


  • Eliminates traditional printed chart presentations.
  • Easy Product Detailing & get exact field force location
  • Keeps tab on product preferences of clients
  • Attracts Attention with colorful HD videos & images.

The Daily Call Reports enables various companies to manage and determine the work done by its force. The daily call Reports is made by the Field force in a well defined as per industry specific formats.

Benefits of Daily Call Reports software

  • Empowers companies to manage their field force in a better way.
  • Helps in framing marketing strategies effectively.
  • Simple to understand and easy to use.
  • Reduces the administrative cost significantly.
  • Manages gift and sample details.

Sales force live Tracking helps organizations keep their businesses running smoothly by enabling them to identify the field force live location to provide efficient operational support and empower companies so that it can establish a consistent business relationship with the Clients.


  • Sales force live Tracking is developed with user friendly features.
  • Helps in making better and quicker decisions.
  • Gives exact view about sales force at Clients Location.
  • It saves time and also administrative cost.

With the help of SFA Software's Secondary Sales Module,The sales force is able to get there Primary Sales and Opening Stocks from the company. They can just fill the details of the closing stock on the form and can get the Stock and Sales Report generated instantly and without any errors.


  • Collects Secondary sales data from the field force.
  • Make the Calculations for Primary and Secondary Sales Automatic.
  • User-Friendly and fast interface.
  • Secondary Stock Maintenance and Details.

Expense Control is helpful in making the expenses of Field force transparent and gives in detail Travel Allowance (TA) and Daily Allowance (DA) report. It allows to calculate the monthly expense sheet automatically thus providing a complete expense management solutions.

Few Benefits:

  • Automatic Generation of Monthly Expenses
  • Standard Fare Chart and Tour Program
  • Record Other Miscellaneous Daily Expenses
  • For the control of Expense sales force have approval management
  • Lesser paperwork

Why you choose Marg® SFAxpert for your field force?


Enhances Visual clarity and gives easy understanding of product detail.
E-detailing is the new concept of explaining the detailed product knowledge. It helps field force can easily remember list of all the product. Through edetailing you can keep a track of all the product detailing done by your field force and prioritise as per business need.

Easy to Work

Mobile application for all the field force for easy TP, DCR filing and work in offline mode
SFA xpert app is integrated with mobile and web which allows easy working. It is easy to fill in tour program( TP) and daily working (DCR). You can work on both online and offline mode.

Save Time Money

We have substituted a old working system with a new SFA concept which saves time and money.
It is easy to enter all the details like daily call reports, tour program , expenses of filed force at one go thereby saving time and money. You can get all the details with a single click.

Live Location Tracking

Helps in tracking of Field staff activity, allows a smart scheduling and gives a real time update about the field sales force. On first instance we save the location of the client (Retailer,Doctor, Chemist) and when your field force visits the client site and fills the DCR, a report is generated of the location saved in admin panel. A match report is generated when the client and field force are at place.

Customer - Driven Features of Marg

Marg assists every businessman with its impressive features which gives him 100% control over his business with flexibility, self-customization options and time to time innovation & advancements.
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Business Booster

Marg business boosters can reward your business in endless ways and gives your business an advantage to stay on top; above the competition in the market. Improve the performance of your business by taking the maximum benefit out of Marg business boosters.
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Marg® ERP integrated Mobile Apps


SFAXpert- Field Force Management App

CRM/SFA Solution is an online reporting software which ensure online reporting for field force and provides crucial information such as their daily calls, Monthly sales report territory wise, automatic missed call alert etc in a well designed user friendly and industry specific formats.

It is generally acknowledged by top Pharmaceutical organizations for their employs as it tracks GPS location of sales employee and manage their day to day activities by capturing authentic data from point of execution. The app also reduces the redundant form filling and manual information processing.

Features of SFA which makes it widely accepted

  • Stock sales analysis
  • Easy Connectivity with Marg
  • Dash Board Notification
  • Attendance& expenses
  • GPS tracking
GPS Tracking

GPS Tracking App

The GPS Tracking Application of Marg ERP helps in tracking of Field staff activity, allows a smart scheduling and gives real-time updates about the field sales force which ensures positive consumer experience. The GPS tracking system assures the smooth running of any business operation, increased workers' punctuality and ensures nothing slips through the cracks.

Benefits of GPS Tracking system

  • Improved punctuality
  • Decreased Fuel costs
  • Increased Productivity

Marg eOwner App to keep complete track of your business

eOwner is a cloud based system integrated with MARG ERP 9+ which provide real time information for businesses to take an instant business decision. The eOwner app allows you to manage multiple businesses at one go and gives an in-depth analysis of your inventory.

The app gives a clear view of your financial reports like balance sheet, cash& bank, profit & loss, debtors balance and creditors balance.

The features of eOwner app

  • Field staff tracking : Salesman order placed immediately appears on Marg ERP
  • Stock : Direct collection from retailers with date, time and outstanding details
  • Outstanding : Access to real-time stock with relevant information like product rate and schemes
  • Purchase order : Salesman can locate retailers with ease
  • Financial reports : Adaptable or feasible in nature
  • Easy to use : Adaptable or feasible in nature

Become a Smart SFAXpert. Switch to Marg® ERP